Microsocial: How tiny bits of data can make or break your website

Seen and unseen, tiny bits of data are hard at work. Microformats, microdata, metadata : search engines and social networks are using this information. But are you making them work for you?

Today I was one of the speakers at the Social Capital Conference, a conference in Ottawa that focusses on Social Media. My talk focussed on some small but important things that are happening on the Web that can get you more traffic, better search engine results and more social media attention.

Check out my slides from the Social Capital Conference 2013.

Get the Microsocial Checklist

Download our easy microsocial checklist to help get your website ready for the microsocial web.

How to Get Structured Data Onto Your Website

I was also asked for some links to tools that will allow you to create structured data easily. Here are a few.

Add Microformats to Your Contact Page
Microformats.org has a tool which will allow you to mark up your contact information in Microformats.

Add Microformats to an Event
Microformats.org has another cool tool that lets you add microformats to events.

Add Open Graph and Twitter Cards to WordPress
If you happen to own a self-hosted WordPress site, you can use the Yoast SEO plugin to add meta tags for Facebook and Twitter.

Getting started with .htaccess for WordPress

This weekend I gave a talk on using .htaccess files with WordPress at WordCamp Toronto: Developers 2012…

An introduction on how to configure your .htaccess file to do more than what WordPress provides by default. The talk will cover basics like setting up a preferred URL, and redirecting old page URLs for better SEO. How to optimize your site’s files using gzip will also be covered, as well as preventing image hot linking, and more. A sample .htaccess file will be provided to all attendees. A useful introduction to a very important file for any shared hosting environment.

These are the slides.

And if you’d like a copy of the starter .htaccess file I discussed, you can download it here. You’ll need to rename it to .htaccess to use it. Please note that the file is released under the GPL licence without any warranty whatsoever. Use it at your own risk. 🙂

Don’t have the porn industry sponsor your tech event redux.

This is part of an ongoing series called So you want more women at your tech event?

This past week I published a blog post on how having the porn industry sponsor tech events leads to decreased participation by women. A large number of people read the article, and left comments. Many of the comments were disappointing and off-topic. Continue reading “Don’t have the porn industry sponsor your tech event redux.”