Microsocial: How tiny bits of data can make or break your website

Seen and unseen, tiny bits of data are hard at work. Microformats, microdata, metadata : search engines and social networks are using this information. But are you making them work for you? Today I was one of the speakers at the Social Capital Conference, a conference in Ottawa that focusses on Social Media. My talk …

Getting started with .htaccess for WordPress

This weekend I gave a talk on using .htaccess files with WordPress at WordCamp Toronto: Developers 2012… An introduction on how to configure your .htaccess file to do more than what WordPress provides by default. The talk will cover basics like setting up a preferred URL, and redirecting old page URLs for better SEO. How …

Don’t have the porn industry sponsor your tech event redux.

This is part of an ongoing series called So you want more women at your tech event? This past week I published a blog post on how having the porn industry sponsor tech events leads to decreased participation by women. A large number of people read the article, and left comments. Many of the comments were …

So you want more women at your tech event? Don’t have the porn industry sponsor your event.

This is part of an ongoing series called So you want more women at your tech event? If you are going to run a tech conference with fewer than 5% women speakers, you probably want to avoid additional criticism about your lack of inclusivity. But if you also have the adult entertainment industry sponsor your event, maybe you’re not really …

So you want more women at your tech event? Say it out loud.

This is Part 3 of an ongoing series called So you want more women at your tech event? One of the biggest mistakes I see conference organizers make is not making a public statement on gender equality. It’s a very small thing to do, but the effect can be huge. I had been meaning to write this post …

On hidden bias

At that same dinner, one African American woman summed up progress in this way: “We’ll know we have parity when mediocre black women get funding for bad ideas at the same rate as mediocre white men.” Fraeda Kapor Klein On TechCrunch Thanks to Cindy Gallop for drawing this to my attention.

So you want more women at your tech event? Make it cheap.

This is Part 2 of an ongoing series called So you want more women at your tech event? One of the easiest things you can do to get more women at your event is to make it cheap to attend. Women have lower salaries and less disposable income than men. They are more often single parents. And …