Seen and unseen, tiny bits of data are hard at work. Microformats, microdata, metadata : search engines and social networks are using this information. But are you making them work for you?

Today I was one of the speakers at the Social Capital Conference, a conference in Ottawa that focusses on Social Media. My talk focussed on some small but important things that are happening on the Web that can get you more traffic, better search engine results and more social media attention.

Check out my slides from the Social Capital Conference 2013.

Get the Microsocial Checklist

Download our easy microsocial checklist to help get your website ready for the microsocial web.

How to Get Structured Data Onto Your Website

I was also asked for some links to tools that will allow you to create structured data easily. Here are a few.

Add Microformats to Your Contact Page
Microformats.org has a tool which will allow you to mark up your contact information in Microformats.

Add Microformats to an Event
Microformats.org has another cool tool that lets you add microformats to events.

Add Open Graph and Twitter Cards to WordPress
If you happen to own a self-hosted WordPress site, you can use the Yoast SEO plugin to add meta tags for Facebook and Twitter.